Is there an entrepreneur or small business person who hasn’t had the dreaded “buyer’s remorse” when buying a product of service?

I thought not.

So why wouldn’t you think that your buyers don’t experience the same sense of fear, uncertainty and doubt that accompanies almost every buying decision?

Fortunately, there is a way to help reduce that fear. And the best news is that you can set up the procedure once and then run this tactic on autopilot forever so you can build customer loyalty.

Here’s how.

You can improve customer retention and reduce returns when you send a thank-you note to your customers as soon as they purchase a product or service from you.

Eight Benefits of Sending Thank-you Notes

1. You can immediately get on their good side by sending a thank-you note.
2. It shows them that you care.
3. It lets them know the order was received.
4. It provides contact information if they have questions about how to use the product or service.
5. It provides simple instructions for obtaining help if they didn’t receive the product or had trouble opening it.
6. It can uncover problems before the customer gets frustrated and cancels the service or returns the product.
7. This will improve customer loyalty.
8. This will reduce returns from people who couldn’t figure out how to use the product or didn’t receive the product.

You might think this is a lot of work, but it really isn’t — if you use an “autoresponder” which is an automated tool that sends pre-written messages to people. Messages can be personalized to include the customer’s name, company, city, state, product bought and other variables. Using this tool can make your message sound warm, personable and friendly.

Sample Thank-You Note

Imagine getting message like this:

Dear Susan,

Thank you for ordering Our Product. We hope it helps you improve your sales.

You should have received a copy of the product via our download page. If you have not, you can easily retrieve it by going to this link:

If you have any problems installing the product or using it, please contact our customer support staff. Here is their email address. Here is their phone number.

We look forward to helping you achieve your goals.

Sincerely yours, Your name

Of course, you can put your own personality and spin into this sample. It’s just meant to illustrate how simple this can be.

Where Can You Get an Autoresponder?

You are probably wondering where to get an autoresponder. Many shopping carts have them, but not all do. So check to see if you already have access to one. Some companies also sell autoresponders without a shopping cart. I prefer to have the autoresponder as part of the shopping cart since the cart can automatically send the thank you note when the order is placed. That saves you a step.

To help you make this choice, check out my free report, “7 Ways to Make More Money and Save More Time with Autoresponders”

Publicity thought leader Dan Janal offers a variety of coaching, consulting and other publicity services and tools through PR LEADS. He runs several businesses using MyEasyOnlineStore.com and its autoresponder system. See how you can run your business more effectively with a free report, “7 Ways to Make More Money and Save More Time with Autoresponders”