Do you sell products and services online? Chances are very good that you are leaving money on the table when you make a sale.

Many professionals are so happy to make one sale, they don’t realize they could be making more money and serving their clients better if hey done one simple thing: offer more products to their new customers.

The process of asking for additional orders is called “upselling” and it is a process that many thought leaders, authors and speakers have not heard of. This article will explain how to upsell and ask for the order.

In fact, you probably have heard about selling every time you hear, “Would you like fries with that?” Upselling is a basic part of sales and marketing. It is a great way to increase the size of the order and to satisfy the customer’s needs. Professionals who run online businesses might not realize that what works at restaurants could work for them as well.

It is important for small businesses and entrepreneurs to realize that the sale is just the beginning of the relationship. If you have more products and services to offer your new clients, and you don’t tell your new clients about these additional products then you are doing a dis-service to them and to yourself.

Examples of upselling

Here’s how an upsell would work.

Let’s say you are a travel company. You sell someone a plane ticket. Now you can offer them a discount on a hotel or a rental car.

If you sell restaurant coupons, you might make one sale for one restaurant and then upsell people to more coupons at other restaurants.

If you sell coaching services, you might upsell people on books or training products you’ve created.

If you sell books, you might offer other books in the category by other authors. Or you might suggest readers to buy your coaching services.

If you sell shirts or shoes, you could upsell people to additional clothing items or accessories.

If you sell software, you might upsell clients to buy a service contract.

As you can see, the list of possibilities is limited only by your imagination. You can upsell customers on your products or products that were created by others that you can resell.

Software Solutions to Help You Sell More Effectively

Not every shopping cart can help you upsell. In fact, most shopping carts don’t have this feature at all – even though it is an essential tool that can help you make more money and provide more services to your clients.

One shopping cart marketing system that includes an upsell component to manage this process for you is available from www.MyEasyOnlineStore.com

This program can manage the entire upsell process for you, no matter how big or small your company. This software can automatically display sales messages you write to people who just bought your product or service. People can read about the new offer and decide to order directly via the shopping cart.  For maximum flexibility, it can also display multiple offers to each customer based on what they bought.

You have complete control over the system. That means you can set the prices for each product and the product offerings. For example, you might bundle a set of services of products for one price and another set of services for another price. The customer can then decide which package to purchase.

The software will track all sales so you can see which offers are working and which ones are not.  This step is essential to make more sales and spend less time and money to make those sales. By monitoring your sales conversions, you will be able to find which sales packages and which sales messages work best, so you can continually modify your messages to get the most sales at the highest prices.

To learn more about the shopping cart and upselling, go to www.MyEasyOnlineStore.com

Dan Janal is an entrepreneur and marketing coach who helps clients with issues related to publicity, marketing, Internet marketing and e-commerce and sales. For more information, go to www.prleadsplus.com

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